We have been responsible for all the redesigns since 2002 of the oldest Bulgarian beer brand.
In the past years we have helped Carlsberg to build a strong beer brand, by developing 8 re-designs of the brand and structuring the portfolio

In 2008 we created the unique structural design of the 2 glass bottles (the award winning “bombichka”360ml & 500ml) and the structural design of all the PET bottles. Shumensko was the first Bulgarian beer brand with unique bottle design.

In 2012 Shumensko expanded its portfolio with Shumensko Twist, for which we created the logo, the labels for all SKU’s and 500ml can.
Our work on the whole portfolio strengthened the brand identity and shelf presence.


Carlsberg Bulgaria




Beverages, Structural design