Pufies

Pufies

Developing a new concept for series unique designs for baby nappies.
Inspired by the fashion industry we created this “Fashion Collection” packaging and 108 unique “fashion” unisex patterns for baby nappies.
Initially the project started as a special edition for the leading Bulgarian nappies brand Pusfies, but due to a huge success on the market, the “Fashion Collection” series was turned into a regular premium line of the brand.
The “Fashion Collection” line reinforced the brand awareness and built a stronger brand identity.